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YRF licenses movie library to Novex for cable TV viewing
MUMBAI: Leading film entertainment company, Yash Raj Films, has entered into a licensing deal with Novex Communication for all existing Hindi movies and forthcoming movies for cable TV viewing.
The one-year deal with YRF is through to 31 March 2013, with the option to renew it.
Yash Raj Films has 53 Hindi movies in its library including the likes of Daag, Kabhi Kabhi, Noorie, Silsila, Faasle, Chandni, Lamhe, Daar, Dilwale Dulhaniya Le Jayenge, Dil toh Pagal Hai, Dhoom 1, Dhoom 2, Bunty Aur Babali and Band Baaja Baraat.
The company also has a stream of movies lined up for release in the current year namely Ishqzaade, Ek Tha Tiger (Salman Khan & Katrina Kaif), Untitiled film directed by Yash Chopra releasing in Diwali (Shahrukh Khan, Katrina Kaif & Anushka Sharma), Dhoom 3 (Aamir Khan , Katrina Kaif , Abhishek Bachchan releasing on 2nd half of 2013) and 4 to 6 more movies till December 2013.
“We are licensed to offer their existing and forthcoming movies to MSOs for showing on their wide network in digital mode. These top class movies will be available for release on cable TV at appropriate rates,” Novex said.
Yash Raj and Novex have also tied up since last year for ground license for Yash Raj music. In addition to Yash Raj, Novex has also entered into arrangements with Shemaroo, UTV and Big Net songs and music. Today, Novex has license of more than 20,000 songs and is seen as an alternate to old companies who have created monopolistic situation in the market.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
