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Yoostar inks licensing pact with CBS Consumer Products
MUMBAI: Social video game company Yoostar Entertainment Group has announced a new licensing agreement with CBS Consumer Products for the rights to a selection of CBS‘s TV titles for use in the upcoming launch of Yoostar2.
This is a social video game that will launch on the new Kinect for Xbox 360 video game and entertainment system from Microsoft and PlayStation Move system. The agreement includes CSI, Survivor, America‘s Next Top Model and an additional 20 properties.
Yoostar2 allows players to perform ‘karaoke-style‘ in hundreds of famous movie scenes, share the videos they create with friends and family online and participate in a vibrant online community of performers.
Yoostar2 was unveiled this week to the gaming industry and media at the E3 Entertainment Expo in Los Angeles.
CBS becomes the sixth major entertainment studio to provide content to Yoostar, joining Paramount, Universal, MGM, Lions Gate and Warner Bros.
Yoostar Entertainment Group president and CEO Gregory Fischbach says, “CBS owns some of the most iconic television content of all time. Imagine being able to insert yourself into a Survivor tribal council or into a scene with the team on CSI. The combination of CBS content, Yoostar‘s green screen technology, and the capabilities of console computing is incredibly powerful.”
Yoostar has secured movie content for use in its social video game platform, including hundreds of iconic movie scenes and top Hollywood talent.
The Yoostar library includes Forrest Gump, The Mummy, The Godfather and Blade Runner.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
