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Yebhi.com buys out jewellery e-retailer Stylishyou.in
MUMBAI: Yebhi.com, a home, lifestyle and fashion e-retailer, has bought out the fashion jewellery e-retail company Stylishyou.in.
Yebhi.com has acquired the merchandising team also as a part of this deal.
According to the company all the products available on Stylishyou.in will now be available on Yebhi.com.
Stylishyou.in was founded by Shraddha Danani in 2011. Danani will be joining Yebhi.com as head of jewelry.
Bigshoebazaar is the parent company of Yebhi.com. Bigshoebazaar India CEO Manmohan Agarwal said, “Jewellery e-retailing as a category is very nascent category right now and we would like streamline our efforts in making it the next big thing! Yebhi.com with its largest logistics and delivery network can provide Stylishyou within Yebhi the deepest reach. We at Yebhi, make constant efforts to improvise on the basis of people’s feedback and now is the demand is highest for jewellery and thus we will ensure that along with lifestyle, Yebhi will also be India’s largest online jewellery store.”
Danani added, “Yebhi.com has been synonymous with offering a wide array of products to its discerning customers and delivering the best of the products at the shortest time ever. I am excited to have joined the team and I look forward to an interesting journey with the basic intent of leading the jewellery category in the country and participation across existing and new products.”
In July 2011, Bigshoebazar raised Rs 400 million in a series-B funding round from Nexus Venture Partners and Catamaran Ventures, which is an investment company backed by Infosys chairman NR Narayana Murthy. Prior to that, Bigshoebazar had raised Rs 100 million from Nexus Venture Partners.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
