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Yamgo launches end-to-end mobile TV advertising solutions
MUMBAI: UK based video to mobile firm Yamgo has launched a portfolio of mobile TV advertising solutions. These will enable companies to create brand awareness and advertise products and services directly to consumers using mobile TV and video. The solutions range from the production of made-for-mobile adverts to global distribution and tracking of adverts via the Yamgo TV channel, viral downloads and video streaming over 2.5G and 3G networks. Yamgo says that it has built a reputation for the production and publishing of extreme sports mobile video content and has invested in the technology and infrastructure to deliver video downloads and stream mobile TV directly to consumers. Yamgo CEO Ian Mullins says, “Advertiser-funded programming and video downloads with a 5-7 second pre-roll ad will enable consumers to watch free mobile TV and video on their mobile phones. “While it is still too early to predict how consumers will react to adverts on their mobile phone, we are using a traditional TV business model applied to mobile entertainment and offering a unique high-quality free mobile TV experience. Mobile TV campaigns can be integrated with advertisers’ existing TV branding with interactive elements providing brand interaction and collection of valuable user data to personalise content and adverts.” Mobile TV ads and mini series are produced from Yamgo’s stock footage or using HD cameras filming specifically for mobile devices. Working with the world’s top extreme sports athletes Yamgo produces made-for-mobile content in over 26 different extreme sports. This unique production capacity enables Yamgo to create exclusive stunts and inspiring action sequences to capture attention whilst stimulating interest and desire in the product or service being advertised. Yamgo operations director Shaun Ellison says, “Capturing and retaining the interest of the highly coveted youth demographic and delivering adverts requires a unique approach to production. The content must deliver a short, sharp burst viewing experience on a small screen. Extreme sports work really well on mobile phones and the content genre has a mass market appeal.” Mobile TV ads can be inserted in between programming on the Yamgo Mobile TV channel or packaged as a pre-roll advert before a mobile TV download or streaming session. Yamgo TV which is currently available in the UK, the US and China consists of mini films, crashes, equipment malfunctions and unique extreme sports stunts such as mountain biking off Beachy Head, Paragliding out of helicopters, River Surfing and Extreme Canopy Flying. Yamgo offers four main options for mobile video delivery: Java Vidlets, Multimedia Messages (MMS), downloads and streaming links (3GP, MP4, RM). Java and MMS offer the widest compatibility and ease of use for viral marketing, but are limited to short videos, ideally less than 10 seconds. Downloads offer a high-quality user experience and are ideal for videos less than 90 seconds in length. Streaming is suitable for longer programming, but currently suffers from low device and network compatibility. Interactive mobile TV elements such as voting and links for more information can be integrated to enhance brand interaction with device recognition and usage statistics providing measurable results.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
