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Yahoo to ramp up original news content, hires journos
MUMBAI: Taking a leaf from its success in sports coverage, internet major Yahoo! has hired nearly a dozen journalists and opened a bureau in Washington as it plans to ramp up its original news content to further popularise its online news site.
The journalists joining Yahoo! News include prominent reporters and editors from Politico, ABC, Washingtonpost.com, TalkingPointsMemo.com Observer and other publications.
Journalists will create original articles and videos on topics like politics and media. The coverage would complement news articles that Yahoo! licenses from other media organisations and brings together on its site.
The move reflects a successful push by Yahoo! into original sports coverage about three years ago, when it hired sports journalists and also acquired Rivals.com, a network of sports blogs.
“My hopes are to continue build out voice for our media properties and to replicate the success we have had in Yahoo Sports,” said Yahoo! Media Head James Pitaro in a statement.
Yahoo!’s media properties like news, finance and sports are highly popular. In February, Yahoo! News had recorded over 43 million visitors, more than that of other news sites.
For the last several years, the internet company has been seen struggling under stiff competition from Google and a weakening advertising market.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
