Applications
Yahoo! teams up with ABP to launch digital content in Bengali
NEW DELHI: Yahoo! India and Bengali language daily Anandabazar Patrika (ABP) today announced a partnership to deliver premium digital content in Bengali to the Indian Internet audience.
The co-branded property, bengali.yahoo.com, will leverage the combined editorial strengths of Anandabazar Patrika and Yahoo! India.
Bengali content is the latest in language offerings from Yahoo! in India, after the release of Hindi, Tamil and Marathi. It offers fresh news ranging from politics, sports, entertainment from across the world, as well as local news from in and around Kolkata.
Select articles from ABP’s supplements such as Pustak Porichoy (book review), Kolkatar Korcha (snippets from Kolkata), Baracharcha (celebrity interviews), Natyo Samalochana (theatre review), Probondho (essays), and weekend specials will also be showcased on the site.
Yahoo! India and South East Asia managing director Arun Tadanki said “The launch of Bengali on Yahoo! India is another milestone in our journey to expand language portfolio with a view to make our content relevant for new Internet users who seek to consume content in their own language. Yahoo!’s reach combined with ABP’s vast experience in generating and serving Bengali content will provide a superior digital content experience to Bengalis around the world.”
The site has been built on the Yahoo! Publishing Platform and is jointly managed by Yahoo! and My Ananda Bazar Patrika.
Kaushik Banerjee, Vice President – Anandabazar & Digital added, “Anandabazar is an undisputed leader of the Bengali domain while Yahoo! commands a great online reach. Together, we will deliver a superior digital content experience to 220 million people who speak Bengali the world over.”
According to the ICube report by IAMAI, the Indian language audience is growing at a rate of nearly 40 per cent per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population. These statistics indicate that there is a large base of Internet users in India who are keen to access content in their own language.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
