Applications
Yahoo! starts talking in Malayalam
NEW DELHI: Yahoo! India and Malayala Manorama have announced a partnership to deliver premium digital content in Malayalam.
The co-branded property, malayalam.yahoo.com, offers the combined editorial strengths of Yahoo! and Malayala Manorama and provides a superior digital content experience for the large base of 37 million Malayalam speaking audience across the globe, an official statement said.
This latest launch is the fifth in a series of language offerings from Yahoo! India – that started with Hindi followed by Tamil, Marathi and Bengali.
Malayalam on Yahoo! India offers local, national and global news across genres of Politics, Sports, Business, Governance, Utility, and Entertainment. Easy to browse and to discover, the stories connect users to their interests. Lifestyle and utility information is available as Education, Motoring, Health, Religion & Spirituality, and Astrology. Select content such as Movie, Music, and Weekend features from Manorama Online will also feature on this destination.
According to the ICube report by IAMAI, the Indian language audience is growing at a rate of nearly 40 per cent per year and the next wave of digital audience in India is expected to emerge from the non-English speaking population. These statistics indicate that there is a large base of Internet users in India who are keen to access content in their own regional language.
Commenting on this launch Yahoo! India and South Asia MD Arun Tadanki said: “Launch of Malayalam content on Yahoo! India is yet another milestone in the execution of our language strategy, aimed at growing the overall Internet user base in India. Our choice of partner has always been driven by our commitment to bring in premium content from a trusted brand, in this case Malayala Manorama. Together, we bring the latest from the world of news, entertainment and other local interests to a discerning audience.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
