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Yahoo! News & CBS Television join hands to deliver local news video
MUMBAI: CBS Television Stations, a division of CBS Corporation, and Yahoo! Inc. have announced an exclusive video syndication agreement in which local news video from 16 of CBS’s owned stations will be made available on Yahoo! to the Internet’s largest news audience. |
The relationship, which begins tomorrow, marks the first video agreement between a network-owned television station group and an Internet news provider. CBS and Yahoo will share revenue from advertising sold adjacent to CBS Stations’ content on the site, informs an official release. “Local news has become one of the most important pieces of a user’s online news experience, and this agreement brings some of the best local TV journalism to the millions of Yahoo! News users,” says Yahoo! Media Group head of news and information Scott Moore. “One of our key priorities is to offer our users relevant and high-quality local news in each market, and with CBS we’ve found a partner that deeply understands the issues most important to the communities they cover.” |
| Yahoo! News users will have access to 10 to 20 local news video stories per day, from each of the 16 markets. The video includes breaking news stories, as well as other locally-focused features and reports, the release adds. “This is the first of its kind for a local TV station group — our local TV station video will now be available to millions of Yahoo! News‘ users everyday, providing them with our CBS Station‘s extraordinary local news coverage from every one of our markets,” said Jonathan Leess, President, CBS Television Stations Digital Media Group. “Finding new platforms to distribute and monetize our industry-leading content has always been a core strategic initiative of our company, and this deal accomplishes both.” Yahoo! will highlight the local video to users who select a city or zip code within a CBS owned station market. The video will be station-branded and can be found on the Yahoo! homepage and throughout Yahoo! News. On Yahoo!’s local news pages, video will also include links to the station’s website where users can view additional local video and stories |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
