Applications
Yahoo launches cricket app for windows phone users in India
NEW DELHI: Yahoo! India has launched its first-ever full-fledged cricket app for Windows Phone users in India.
Available for free on the Windows Marketplace, it offers a slew of features and user-friendly interaction for the user to follow live matches, and also keep a tab on the recent and upcoming ones.
The app is the first to offer a complete match experience in a variety of ways –with live scores, detailed ball-by-ball commentary which can be filtered by wickets, 4s and 6s; an interactive score card which allows the user to browse through the batting line up, fall of wickets and a complete chronology of how a match progressed.
With this new app from Yahoo! Cricket, Windows Phone users can now catch all international matches and the IPL series – live, on-the-go. On a non-match day, the app will connect the user to specially created photo-galleries, latest news articles on the game, player and team profiles, as well as results of completed matches, and schedules of upcoming ones.
Developed at the R&D centre in Bangalore, this is the third cricket app released by Yahoo!. Following on the success of the earlier apps built for iPhone and Android (the recent Android app has seen 11000 down loads within 10 days of launch), the new Windows Phone app has earned a 5 star rating, and rave reviews from users.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
