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Yahoo! Finance, CNBC form content partnership
MUMBAI: Digital media company Yahoo! and CNBC have formed a strategic alliance that will expand the business news channel‘s online reach and presence and provide a broadcast platform for Yahoo! Finance’s original content and contributors.
The two companies will also co-create a new slate of co-branded, original videos which will appear on Yahoo! Finance and CNBC.com. Yahoo! Finance’s journalists will contribute to CNBC’s Business Day programming and CNBC clips, news and analysis will be prominently integrated into Yahoo! Finance and featured across the Yahoo! network.
The two partners will maintain editorial control and host their respective sites while also having joint sponsorship sales opportunities with CNBC serving as the go-to-market sales lead.
Yahoo! Finance will continue to feature content and perspectives from Yahoo!’s editorial staff as well as reports from other industry-leading providers and experts. CNBC will distribute its content to other leading online publishers in the category.
“Our mission is to create the richest and most powerful experiences for users each and every day. Partnering with CNBC will allow Yahoo! Finance to expand its offerings instantly and enhance its position as the most viewed and utilized finance site in the world, ” said Yahoo! Interim CEO Ross Levinsohn. “Together, we will deliver the most engaging, insightful and relevant premium and personalized real time experiences for viewers across screens.”
“This collaboration is about two leaders in their respective spaces coming together,” said CNBC President and CEO Mark Hoffman. “With CNBC taking a central role on the biggest business news site in the world, we now have the ability to provide real-time news, analysis and information to a larger audience and offer unmatched advertising solutions for marketers looking for access across multiple platforms.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
