Applications
Wynncom launches Hindi keypad phone
NEW DELHI: India’s first Hindi QWERTY keypad phoneY-45, which helps the tech savvy urban youth to chat in Hindi, is being launched for the first time by Wynncom Telecom.
After the launch of seven mobile handsets in India, Wynncom has devised a new idea to make texting in Hindi possible by introducing a Hindi Qwerty keypad phone. This makes it easier for users to connect especially in the Tier II and Tier III towns where one can express oneself in Hindi without any language restrictions.
Y-45 also allows a consumer to send free SMS’s across India, UAE, Kuwait, Saudi Arabia, Singapore, Malaysia and Philippines instantly with an inbuilt soft key for 160by2 – Free Mobile Phone Applications provider (Free SMS service provider). This phone is available at just Rs 3395.
Amongst the other key features, Y 45 has a dual SIM (GSM+GSM) capacity with a 5.6 cm (2.2) 262 TFT colour screen, Video recording and Playback, supports social networking sites like Opera Mini, Snaptu, Nimbuzz, Facebook, Twitter, MSN etc and also has a Geographic location finder – Saarthi, 1.3 MP camera, 1100 mAh Battery (long lasting battery – Talk time of 7 hours & Standby time of 250 Hrs), expandable memory up to 8 GB, Bluetooth with A2DP, E mail facility, PC Sync.
Wynn Telecom co-founder and MD Arvind Vohra said, “With our mission to offer something new and exciting to our consumers we have devised Y-45 a multimedia series mobile phone for those who are looking for Hindi keypad on a QWERTY phone at affordable price”.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
