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WWIL to pump in Rs 3 billion over 2 years in STBs
MUMBAI: Wire & Wireless India Ltd. (WWIL), the demerged cable outfit of Zee Group, is planning to invest Rs 3.28 billion on set-top boxes (STBs) over a period of two years to spread its presence in digital cable. This will comprise 46 per cent of its overall funding requirement of Rs 7.14 billion. The next big expenditure will be towards hardware. The multi-system operator (MSO) has earmarked Rs 2.21 billion for investments in hardware during the two-year period. “We have planned such investments for two years. We are bullish about digitalisation,” says WWIL CEO Jagjit Singh Kohli. |
Another area where WWIL will be pumping in big money is customer acquisition. The company plans to put in Rs 1.14 billion towards this. “We are aggressive on customer acquisition. We have ramped up 250,000 subscribers in recent months through aggressive acquisitions,” says Kohli. WWIL has made MSO acquisitions in Lucknow, Shimla, Agra, Nagpur, Pune Jalgaon and Indore. It is under negotiations with 15 MSOs in places like Meerut, Allahabad, Jaipur, Noida and Kohlapur. The company is planning to launch a headend-in-the-sky (HITS) platform and has booked transponders on Thaicom satellite. It has already lined up a debt of Rs 2.15 billion and plans to make an initial investment of Rs 5 billion. |
WWIL recently set up a digital headend at Worli in Mumbai. “We already have nine digital headends,” says Kohli. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
