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WWIL fixes price of Rs 4.5 bn rights issue at Rs 19 per share
MUMBAI: Wire & Wireless (India) Ltd, Zee‘s demerged cable TV distribution company, has fixed the price of its rights issue at Rs 19 per equity share.
The company will issue 236.77 million equity shares, aggregating to Rs 4.5 billion.
The rights issue price includes a premium of Rs 18 per equity share. The issue of shares on rights basis will be in the ratio of 109 equity shares for every 100 shares.
Subscribers to the rights issue will pay in two tranches. While Rs 9 will be paid on application, the balance amount will become payable after six months but within a period of 12 months from the date of allotment.
“Enam Securities is the lead manager. We hope to come out with the rights issue in September,” a source in the company says.
Indiantelevision.com had reported first that WWIL would be coming out with a Rs 4.5 billion rights issue, out of which Rs 2 billion would be used for repaying loans and Rs 346.7 million for acquiring cable TV networks.
WWIL would also set aside Rs 1.18 billion to fund its working capital requirement while Rs 119.6 million would be used for setting up the information technology infrastructure
The company has a gross debt of Rs 4.97 billion, including the recently issued 192 secured redeemable non-convertible debentures of Rs 1 million each amounting to Rs 1.92 billion
“The bank debt is Rs 1.05 billion. WWIL also owes Rs 2 billion to the Zee group companies,” the source says.
The shares of WWIL rose 1.26 per cent to close Tuesday at Rs 20.15 on the BSE.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
