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WWE reports a fall in operationg income for Q2
MUMBAI: World Wrestling Entertainment, Inc., (WWE) has announced financial results for its second fiscal quarter ended 27 October, 2006.
Revenues totalled $96.2 million as compared to $88.9 million in the prior year quarter and operating income was $11.7 million as compared to $18.9 million in the prior year quarter. The company reported net income of $10.4 million as compared to $11.7 million, or $0.17 per share, in the prior year quarter.
In India WWE airs on Ten Sports.
WWE CEO Linda McMahon says, ” The current quarter reflects the absence of all domestic cable advertising revenues under our arrangement with USA Network, which accounted for revenues of approximately $5.6 million in the prior year quarter. Our effective tax rate in the current quarter was significantly lower as a result of a beneficial settlement of a state and local tax audit. The prior year quarter also included approximately $3.4 million in positive legal settlements. We accomplished several operational objectives in the second fiscal quarter that are important for our continued development.
“We launched Friday Night SmackDown on the new CW network, allowing us to broadcast into three million additional homes domestically. We successfully released our second feature film, The Marine in October and the results are firmly in line with our expectations. We have also positioned our home video business for long-term growth by securing a new distribution deal.”
Revenues from WWE‘s live and televised entertainment businesses were $64.3 million for the current quarter as compared to $63 million in the prior year quarter, a two per cent increase. Pay-Per-View (PPV) revenues were $18.6 million as compared to $18.8 million in the prior year quarter. There were three Pay-Per-View events produced in each quarter. Beginning in Q1 of the 2006 transition Period, the North American retail price of its PPV events was increased by $5 to $39.95 in order to bring the price more in line with similar live events. International buys comprised approximately 36 per cent of total buys in the current quarter as compared to 40 per cent of total buys in the prior year quarter. Live event revenues were $17.6 million as compared to $13.0 million in the prior year quarter, primarily due to the timing of international tours. There were 101 events, including 11 international events and 27 ECW branded events, during the current quarter. In the prior year, there were 78 events, including only 2 international events. International events generated approximately $4.6 million in the current quarter as compared to $1.3 million in the prior year quarter. Television rights fees revenues were $21.8 million as compared to $20.4 million in the prior year quarter. This increase is primarily due to the rights fees received from ECW telecasts. Television ad revenues were $1.5 million as compared to $7.7 million in the prior year quarter. This decline was due to the earlier mentioned television distribution agreement with USA Network, which became effective in October 2005. Due to this change, WWE no longer participates in domestic television advertising sales. Advertising revenues in the current quarter include sales of advertising on the Canadian television programmes. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
