Applications
WSJ adds new distribution channels for WSG Live
MUMBAI: US business newspaper The Wall Street Journal has announced several new distribution channels for WSJ Live, the interactive video service for iPad, Internet-connected televisions and set-top boxes that launched in September.
The WSJ Live app is now available via Apple TV, Google TV and Roku, adding significant reach across a variety of platforms for live and on-demand programming from The Wall Street Journal Digital Network. On-demand video from WSJ Live is also now available on Daily Motion.
Previously, the company announced distribution agreements with Boxee, Etisalat, Panasonic‘s VIERA ConnectTM -enabled HDTVs, Samsung 2011 Smart TVs, Sony Internet TV, VIZIO Internet Apps HDTVs, and the Yahoo!® Connected TV platform. The WSJ Live app for iPad has been downloaded more than 125,000 times since launch.
The Wall Street Journal Digital Network GM Alisa Bowen said, “We‘re continuing to rapidly expand the distribution of WSJ Live and users are responding with high downloads and streams. Adoption rates have far surpassed our original goal, and the demand for additional programming – as well as interest from advertisers – continues unabated. This is really just the beginning.”
In addition, The Wall Street Journal will be among the partners creating exclusive content for YouTube‘s new original channels. The Journal‘s lifestyle channel will feature a daily show based on Off Duty, covering design, fashion, travel, wine, food, and tech.
Leveraging Dow Jones‘ 2,000 journalists worldwide, WSJ Live currently offers up to four total hours of live programming each business day – including the News Hub, Lunch Break, Digits, Opinion Journal and more – and more than 2,000 on-demand videos from across the company‘s network of sites.
The WSJ Live App is available for free from the App Store on iPad and now includes AirPlay compatibility, allowing users to watch WSJ Live on their Apple TV, and sharing functionality, enabling users to seamlessly share videos through email, Twitter and Facebook.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
