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WSG to digitally archive media content with aid of Masstech
MUMBAI: World Sport Group (WSG), which produces, distributes and supplies sports programming in Asia, have appointed Masstech to provide digital archiving for all their media content.
Masstech, which provides streamlined media asset management (MAM) solutions, penetrates the sports content arena with these new global installations.
Masstech will implement the Emerald v7.5LE solution at World Sport Group’s Singapore facility. Emerald will archive more than 10 years of Asian football and golf footage, and magazine shows, which is conservatively estimated at more than 10,000 hours of programming.
The company features almost 600 sport event days and more than 5000 hours of sports programming annually, across more than 30 countries in the region. Its television division manages the live on-ground production of some of the region’s top sporting events and ratings leaders including the AFC Asian Cup, AFC Champions League, 2014 Fifa World Cup Brazil – Asian Qualifying Rounds, Fifa Club World Cup, Barclays Singapore Open and Emirates Australian Open – for its global network of broadcast, broadband and mobile partners.
The Emerald v7.5LE solution is an upgrade of a digital linear tape (DLT) based solution. Content that comes in via tape or satellite is ingested into XSAN via FCP/MR in Apple ProRes 422. The ingested clip will remain in XSAN for edits. Once the edits are completed and no more repurposing is required for the clips, they will be purged and archived by Emerald. The production department can search for content, preview a proxy and restore or partial file restore back to XSAN.
WSG head of digital media James Leow said, “With Emerald we can achieve so much more. Masstech’s Emerald provides cost-effective digital archiving and automates content archiving from our FCP editing systems as well as central storage. LTO technology enables us to archive more content with less media. This upgrade allows us to store our sports content cost-effectively as we continue to produce thousands of hours of sports programming.”
Having built-in features offering mini mam capabilities for LTO tape archiving, high quality speed (HQS) transcoding and content management on one common platform. Supporting up to two LTO-5 tape drives with any size robotic tape library from a wide range of manufacturers like Spectra, and IBM and others. In addition Emerald has fee-free unlimited disk and tape storage with an unlimited number of offline externalized LTO cartridges, effectively providing an infinite archive capacity. And as World Sport Group’s storage requirements grow, Emerald can be easily upgraded to Masstech’s Topaz system for multi-server scalability and streamlined mam.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
