Applications
WorldSpace to celebrate Valentine’s Day with a special offer
MUMBAI: WorldSpace Satellite Radio is using Valentine‘s Day 14 February 2007 with Radio Amore, its international love songs channel. |
To avail of the WorldSpace Valentine Offer one can buy a WorldSpace receiver worth Rs. 1499 and get a pair of speakers free. This special offer is valid till 18 February 2007. Receivers and subscriptions can be collected from retails outlets across your city, WorldSpace lounges and special valentine kiosks set up in malls. One can also participate in games and other offerings being organised at the malls during this period. Subscriptions start from Rs.1000 for six months to Rs.1800 for 12 months and Rs. 3250 for 24 months. |
WorldSpace chief marketing officer Harshad Jain says, “Consumers across India have taken to WorldSpace with open arms. And, with our channel Radio Amore playing all-time favourite international love songs, WorldSpace makes an ideal Valentine gift”. Radio Amore plays international love songs from across the world featuring artists such as Barbara Streisand, Foreigner, Air Supply, Lionel Ritchie, Luther Vandross and Journey. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
