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Worldspace launches Gujarati Radio station ‘Radio Umang’
MUMBAI: Worldspace Satellite Radio , a satellite-based digital radio services has laucnhed the first ever 24-hour national Gujarati radio channel, Radio Umang. Channel No 111 on the Worldspace Satellite Radio Network, Radio Umang presents a platform, showcasing the diversity of Gujarat’s musical traditions – ranging from the tunes of the Garba and Dandia Raas to the Sugam Sangeet and Ghazals and more, asserts an official release. |
Worldspace managing director Shishir Lall said, “Radio Umang is our latest offering and the country’s first-ever 24-hour Gujarati channel and the ninth regional channel on the Worldspace Satellite Radio Network. Our refreshing advertising-free format, enables music aficionados to quench their thirst for quality radio programming in virtually any part of the country, thereby creating a truly pan-Indian radio experience.” Radio Umang joins a portfolio of Indian regional language channels at Worldspace which currently offers eight other dedicated regional radio channels with programming in Tamil (KL Radio), Malayalam (RM Radio), Telugu (Spandana), Kannada (Sparsha), Bengali (Tara), Punjabi (Tunak Punjabi) Urdu (Falak) and Marathi (Surabhi). Worldspace senior advisor content Velu Shankar said, “Radio Umang presents to its listeners opportunity and range of programs from folk music to modern Gujarati music, poetry and literature giving them a glimpse into the exciting world of Gujarati culture.” |
Some programs on Radio Umang are : – Suravali Ashit Ni – A show hosted by celebrity Ashit Desai as he takes listeners through some of his popular songs from various genres of Gujarati music every Saturday 9 to 11 pm. – Taajgi – A breakfast show hosted by radio entertainer Ajinkya Sampat. It will showcase Gujarati music from film songs to garba, folk songs and light music and will also provide interesting facts and trivia on music. – Be Ghadi Anand – An evening show with playback singer Hema Desai who would share interesting facts about Gujarati culture, literature and music. – Makhmali Mehfil – Host by Gujarati theatre actor Aanand Goradiya the show will celebrate the lilting rhythms of Gujarati ghazals from Purushottam Upadhyay and Ashit Desai to Manhar Udhas. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
