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Worldspace India appoints Harshad Jain as Chief Marketing Officer
MUMBAI: Worldspace, satellite-based digital radio services provider has announced the appointment of Harshad Jain as Chief Marketing Officer for its India operations. Jain will be responsible for extending the Worldspace service to markets across India, enhancing consumer experiences and building upon growing brand awareness levels in the country.
Jain joins Worldspace from Pepsico India where he had a productive 12-year plus stint, serving in various roles and building Pepsi brands including Lipton Ice Tea, Aquafina, Tropicana, Slice, Gatorade, and others. In his last role as Executive Vice President (Pepsi-Lipton Joint Venture), Jain headed up the strategic alliance between Pepsi and Unilever, laying the foundation for the merger of the successful Lipton Ice business with Pepsi as well as developing the marketing strategy and the long-term vision for the alliance, informs an official release.
Worldspace India MD Shishir Lall said, “We are delighted to have Harshad join us at Worldspace as we look to grow our business and undertake an extensive brand-building campaign. His appointment is part of a concerted effort to continue building a passionate management team as we share the joy of satellite radio with more and more music lovers across the country.”
With over 40 premium radio stations Worldspace India will leverage Jain‘s considerable brand building experience to further extend the reach of the satellite radio service and establish a connection with a larger base of music lovers across India, adds the release.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
