Applications
What’s-On-India launches ‘TV Street Maps’
MUMBAI: TV Guidance Company, What‘s-On-India, has launched a new business vertical “ ‘Television Street Maps‘ to keep an eye on day-to-day changes to TV channel availability and placement across C&S households.
The service has already gone Live and has attracted a host of customers from the TV sector, the company claims.
The move is strategic in the context of dramatic changes expected in the distribution side of the TV business over the next couple of years due to the digitalisation regime being introduced by the government.
What‘s-On-India has already expanded this system nationwide to cover 700+ analogue and digital head-ends across almost 300 towns and cities.
What‘s-On-India EVP Joydip Kapadia said, “Our plans are to expand the system to 1000+ head ends over the next three months besides providing insightful value added services in this space to stakeholders. This new vertical inside What‘s-On-India has started with a bang adding a series of new customers which include One-Alliance, MSM Network, UTV Network, Viacom-18 among a host of others.”
What‘s-On-India CEO Atul Phadnis added, “We are very excited to enter this space. Over the next few quarters, What‘s-On-India will be investing in this vertical to expand its scope across the country as well as to bring in newer technologies and automation for faster information from the ground. We are also integrating TV Street Maps with our EPG Systems for certain breakthrough solutions within the Indian market!”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
