Applications
What’s-On-India launches TV guide app for iPhone
MUMBAI: TV guide company What‘s-On-India has launched official Indian TV guide iPhone application for its users featuring all the programming action across more than 500 TV channels.
The channels will include 100+ news channels, over 50+ movie channels, 50+ general entertainment channel (GECs), music channels, sports, infotainments, and kid‘s channels, channels in genres such as Food, Crime, and Education.
What‘s-On-India GM Abrar Shaikh said, “TV consumption is becoming a two-screen experience where viewers are engaging with another device while watching TV. What‘s-On-India, through its Mobile Apps is making it easier for TV addicts to decide which shows to watch across hundreds of thousands of TV shows, movies, matches, events and programmes happening on television every week. If you have an iPhone with iOS 3.1 or higher then you can download this free app directly from the iTunes store.”
This guide app offers TV content search and discovery with views. Viewers have the option to sift through programme details across different languages, genres as well as search by date, time and star cast. They can also set favorite programme and set reminder alerts for a future airing.
The free application allows users to search all the action that‘s happening on Television across their favorite channels, programmes and TV genres.
What‘s-On-India is betting high on its apps with this launch after the successful Android launch couple of weeks back. The new iPhone app features a programming guide, genre filter and offers a new, smart way for users to discover and watch TV.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
