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What’s On India hops on to Dish TV
MUMBAI: What’s On India, the recently launched consumer TV guidance channel, is now available on Essel Group’s direct-to-home (DTH) company Dish TV.
What’s on India is on channel no 1000 of the DTH platform.
The channel aids TV viewers by informing and recommending a wide variety of program choices across multiple TV channels round-the clock. It also helps viewers to discover the choicest content hidden in the huge clutter of TV channels.
Says Dish TV COO Salil Kapoor, “Consumer TV Guidance has become a necessity with the number of channels and programs available today. We are delighted to have What’s On India available for Dish TV subscribers. We believe this initiative offers a unique method of TV guidance and convenience in program selection to our viewers and is a value addition for a lot of them who have been waiting for such unique content to be made available to them.”
Internationally, viewers use the TV guide channel to plan their forward appointments with their TV sets. Apart from the information on the now/ next programmes, they watch promos of upcoming/ new programs, behind-the-scenes, interviews and peek into the twists and turns of ongoing shows.
Adds What’s On India founder and CEO Atul Phadnis, “When we started out, our vision was to guide TV viewers in their personalised search for TV content. In this journey, we have experienced an overwhelming demand for a TV guidance Channel. We are pleased to be available on the Dish TV platform.”
Meanwhile in a separate development, the company has appointed former My FM sales head Nilesh Bhanushali as national revenue head.
Bhanushali brings over 15 years of experience in advertising sales to the company. Prior to My FM, he had worked with Sahara’s movie channel Filmy, Dainik Bhaskar and the Indian Express group.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
