Applications
Webaroo introduces enhanced version of free mobile offline web
MUMBAI: Webaroo, the creator of the searchable web offline, has introduces a improved version of Webaroo’s services allowing the users‘ to download web content onto their mobile devices. “There is definitely a growing interest in accessing Internet content on mobile devices, but consumers have been challenged with small screens and slow but expensive connections,” said Enderle Research Group USA principal analyst Rob Enderle. “Webaroo is a wonderful way to provide the experience of a fast broadband connection on a disconnected mobile device nearly eliminating the drawbacks of slow or unavailable wireless networks and high cellular Internet costs.” |
“We’ve received great feedback over the past few months from all over the world and have improved our service to meet customer requests. People now have great control over the content they mobilize with Webaroo, can easily save bookmarks, video and audio attachments, and save web sites more completely and easily,” Webaroo CTO and co-founder Beerud Sheth said. |
The upgraded service include features: The release informs that it is compatible with computers running Windows XP and Windows 2000 and handhelds running Windows Pocket PC 2003 SE or Windows Mobile 5.0. The company is planning to introduce supports for further mobile device operating systems. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
