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WealthTV 3D launches in the US
MUMBAI: WealthTV, the US luxury lifestyle and entertainment network, has launched its linear 3D lifestyle and entertainment channel branded WealthTV 3D.
The life-like 3D channel features a broad range of rogramming including adventure travel, automotive programming, compelling documentaries, culinary delights, boys toys, live events, and much more.
WealthTV 3D has also produced a number of sports related programmes, from off-road racing to championship boxing.
WealthTV CEO Robert Herring said, “With every major TV manufacturer leading its lineup with 3D televisions and consumers clamouring for quality 3D programming, WealthTV is extremely pleased to answer the call by delivering WealthTV 3D. WealthTV 3D allows viewers to travel the world and enjoy the finest experiences, whether it‘s touring Mayan ruins, strolling the sandy beaches in the Seychelles, or driving behind the wheel of a Bugatti, without leaving the comfort of their living room”.
WealthTV 3D is the accumulation of a two-year 3D production ramp effort that involved numerous in-house and outside production crews circling the globe. From the ruins in Machu Picchu and the treasures of the Louvre to the man-made grandeur of Dubai, WealthTV‘s 3D production crews have literally traveled the world capturing the sights and stories in 3D.
WealthTV VP of business development Cameron Westfall said, “The beautiful thing about 3D is it really allows you to go places without having to spend a dime. It‘s the ultimate staycation channel. Our goal for the network is to allow every 3DTV owner to experience the American Dream regardless of their economic status.”
WealthTV HD was one of only a handful of national cable networks to launch in 100 per cent high definition dating back to 2004. WealthTV deployed HD VOD services in 2005 and 3D VOD programming in 2010.
WealthTV 3D is currently launched on a 24/7 basis via Roku‘s 2.5 million connected boxes throughout the US, with additional launches on connected devices deploying soon. WealthTV recently renewed its NCTC affiliation agreement, allowing conventional cable systems to launch WealthTV 3D through the NCTC.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
