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WatchIndia.TV launches set-top box for live Indian channels
MUMBAI: In a significant strategic development, Internet television company WatchIndia.tv has announced the launch of set-top box (STB) for streaming live Indian TV channels on television.
WatchIndia.tv said it has developed the box using the latest IPTV technology. The box is a small unit that connects to the broadband router on one end and to the television set on the other.
The system allows the customer to watch TV directly through their standard television sets. Customers can then switch channels easily between their traditional television provider and the WatchIndia.TV service.
From the beginning of this month, WatchIndia.TV has soft-launched the STB service through a combination of existing customers and those who’ve previously expressed an interest in signing up.
WatchIndia marketing executive Pradeep Parminder said, “In line with this momentous launch, all new customers signing up for the Live India TV services can purchase a discounted STB at the signup stage. All new signups will enjoy a 33 per cent discount on their chosen Indian channel package. In addition, customers will also receive a $50 off on the box.”
WatchIndia.TV is the first site from Live Asia TV. It has partnered with channels like Zee TV, Zee Sports, Zee Marathi, Zee Telugu, Zee Bangla, Zee Kannada, Zee Punjabi, Zee Cinema, Zoom, Times Now, Aastha, NDTV Profit, NDTV Imagine, 9X and 9XM, Saam TV, Mahuaa TV, Raj TV Network and ETV Network.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
