Applications
Wasp3D to showcase WASPi Mimosa at IBC
MUMBAI: Wasp3D, the interactive 3D broadcast graphics solution provider, would be showcasing its touch-screen based broadcast presentation tool, WASPi Mimosa and Wasp3D 2009 edition, at IBC Amsterdam. Wasp3D, which has recently started its operations in UK, has announced its participation at IBC Amsterdam 2009, the international forum for the electronic media industry. The exhibition is scheduled for 11-15 September. |
The company will showcase Wasp3D 2009 edition, which it claims is the futuristic on-air graphics solution equipped with interactive tools and features for enhanced presentation of television content. The solution has features such as touch-gesture based controls, menu groups for creating custom menu, inbuilt telestration tools. The module offers touch gestures based options (pan, zoom, rotate etc.) and advanced, inbuilt telestration tools for drawing arrows, ellipses, and highlighters on the touch panel. Also available on demo will be Wasp3D’s integration with newsroom control systems. Said Wasp3D director Tushar Kothari, “At the time when television broadcasters are reviewing their investment strategies, we are here to offer innovative technology that can help TV channels to increase their revenues. This IBC, we will show how easily TV stations can present their content in a much more interactive manner.” Wasp3D’s clients in Europe include Antena 1, Antena 3, Belgacom, CNBCe, Star Khaber, GSP TV, RTV, TRT, Turk TV and TV Vest. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
