Applications
WASP3D technology to be on display at BES 2012
MUMBAI: Beehive Systems, the developer of WASP3D real-time 3D Graphics Solution, has announced that it will showcase a complete range of its broadcast graphics solutions and presentation tools during the forthcoming BES Expo, 2012 with a focus on elections and live events.
The presentation will feature use of interactive tools including touch screens and tablets to trigger 3D graphics in an immersive virtual environment.
Also on display will be various modules of WASP3D workflow with an improved UI, new features and realistic, built-in design effects.
For Beehive, which has gained a stronghold in the Indian market, the expo will provide a perfect platform to showcase its graphics solutions to nearly 300 companies from 25 countries, who are expected to participate in the expo.
The company asserts that an anchor can deliver complex analysis-driven presentations integrated with live data with great ease using WASP3D’s cutting-edge technology.
BES, which was established in 1987, is India‘s leading broadcast technology show.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
