Applications
Wasp3D brings updated immersive virtual graphics to Nab 2012
MUMBAI: Wasp3D will showcase its complete range of updated broadcast graphics systems aimed at helping media companies effectively create, manage and quickly delivering in-depth, visually stunning and sophisticated news presentations in real-time at the television technology trade event Nab 2012 in Las Vegas this month.
The presentation will feature a tracked virtual set with immersive interactive graphics and gesture controlled mapping and data. The performance of the Wasp3D’s real-time engine will be showcased through complex interactive manipulation of data and graphics, while maintaining a high impact virtual environment.
Sophistication with simplicity is the underlying theme behind Wasp3D’s end-to-end content creation and on-air delivery workflow. The presentation will focus on reducing complexity by showcasing Wasp3D’s UBT no-programming tools, data integration techniques and ease of importing 3D models without having to recreate attributes.
Beehive Systems director of business development US Alan Richards said, “Broadcasters in more than 40 countries rely on Wasp3D to deliver reliable and compelling content that is entertaining, informative and, above all, trusted by the audience. Sophisticated, data driven graphics represent an ever increasing portion of the actual newscast, Wasp3D delivers this at the speed of breaking news.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
