Applications
WASP3D appoints Deltech comm. as Canada channel partner
MUMBAI: Real-time 3D graphics solutions provider WASP3D has appointed Deltech Communication Group Inc. as the exclusive channel partner for selling and marketing WASP3D enterprise solution in Canada. WASP3D is based on Microsoft DirectX technology offering real-time graphics rendering that reduces cycle time from design to on-air playout. The workflow provides a real-time preview of rendered templates and enables seamless integration of data-entry with newsroom control system through ActiveX MOS version. Beehive Systems senior VP Ajay Pal Singh said, “At this stage we are looking to expand our activities in Canada and United States. Deltech, with its vast experience in Canadian media and broadcasting industry would be able to provide right kind of support to expand our customer base in the Canadian market.”
WASP3D, part of Beehive systems‘ portfolio of 3D graphics solutions for the broadcasting industry. It is a networked workflow solution for real-time 3D graphics creation, content management, and its on-air playout; ideally suited for television stations, graphics automation developers and post-production houses having multiple points of graphics delivery requirements such as on-air graphics, NLE stations, automated graphics, and downstream tickers.
Deltech president and GM Sherman Del Sol commented, “We are glad to partner with WASP3D and we believe Canada has immense potential for workflow based real-time 3D graphics solution and with power-packed features such as phong shading, real-time rendering, chroma keying, media asset management; we sure can capture a slice of the market share.”
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
