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Vuico and B2’s combined mobile video technology feeds live entertainment events to mobile devices worldwide
MUMBAI: Vuico Inc. and B2 Networks announced a strategic alliance to deliver live events and highlights to cell phones and mobile devices via B2 Networks worldwide broadband and mobile network. B2 will use Vuico technology as a core component coupled with other B2 technologies to broadcast live events to the customer base of the revolutionary broadband network. Vuico and B2‘s combined Mobile Video Technology will serve as a platform to broadcast more than 2,000 events during the next 6 months. |
Live events will be broadcast worldwide from B2 Networks system of arenas, stadiums and entertainment venues. Additional future product innovations are being developed by the alliance. “B2 Networks is the leader in the global broadband broadcasting market for TV and direct to home broadcasting. With this new mobile video alliance, Vuico and B2 Networks are taking the delivery of live content to cell phones and mobile devices around the world,” said Vuico President and CEOVui Le. The new alliance brings unprecedented capability for consumers to watch sports and entertainment from major stadiums and venues on mobile and wireless devices. “With Vuico‘s mobile video technology coupled with B2 technology delivering our live events and programming, B2 Networks can now offer live mobile TV to the cell phones of our customers. Our partners, whether they are arenas, stadiums, local venues, clubs, schools or churches can leverage our end-to-end systems to reach their constituents,” said B2 Networks Owner and CEO Greg P Bell. |
The combined technologies have already been deployed to recently broadcast the World Professional Fighting Championship from Las Vegas and live entertainment from The Palm in Las Vegas to viewers on three continents. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
