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Voom, Mega Media & MDA fuel new HD co-productions
MUMBAI: VOOM HD Networks, Singapore‘s Mega Media and the Media Development Authority of Singapore continue to develop high definition projects resulting from the companies‘ landmark HD co production agreement inked in late 2005. The trio announced two new HD projects encompassing the action sports and documentary genres. The announcement was made jointly by VOOM HD Networks GM Greg Moyer; Singapore‘s Mega Media MD Jonathan Foo and MDA CEO Dr Christopher Chia. |
Metro BMX Jam: Singapore (2 x 60‘) – This series covers the adrenaline charged Metro BMX Jam competition in its first ever trip to Singapore. Envisioned by six time World Champion and nine-time X Games medal winner Jay Miron, Metro BMX Jam: Singapore features more than 40 of the best international athletes including BMX superstars Dave Mirra and Ryan Nyquist competing in high-definition. BMX is a form of competitive cycling involving jumps and freestyle tricks. BMX P.I.G.: Singapore (7 x 60‘) – In this event for Asia, top-ranking international athletes compete in a friendly, yet intense game of BMX P.I.G., where the classic school yard game of P.I.G. is combined with the high octane action of the BMX sport, matching the world‘s premier BMX riders in a pulse pounding contest of one-ups and elimination. This series part documentary and part reality show will give viewers a chance to watch the athletes as they talk about tricks, debate strategy, and do a little old-fashioned trash talking. |
| The trio‘s HD co-production agreement, originating at MIPCOM 2005, has already created a number of successful HD programs, including the fashion reality series Style Me with Rachel Hunter, stylish travel documentaries Ultra Eye Tokyo and Ultra Eye Singapore and sports documentaries Beyond the Edge – The F1 Powerboat; Muds, Guts and Glory; Planet Pakour and Hope on the Andaman Coast. Also currently in production is an eight-part documentary series, New Revolution, about the world of computer gaming, which is being shot across Asia in China, Singapore, Vietnam, Korea, Japan and Malaysia. The two newest high definition projects are produced in 5.1 Dolby Digital surround sound, with completion and delivery marked for fourth quarter 2007 and first Quarter 2008. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
