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vJive Networks appoints Nakul Patel as senior VP network development
MUMBAI: vJive Networks, broadband out-of-home media and digital signage network has announced the appointment of Nakul Patel as senior vice president, network development. Based in Mumbai, he will report in to vJive Networks CEO Rajesh Jog. In this capacity Patel will be in charge of developing and escalating the vJive Network and will pilot strategies for vJive‘s overall business and corporate development. Additionally, Patel will lead customer relationship management for key accounts and will be a member of the company‘s executive management committee, informs an official release. |
Jog said, “Having led a successful start-up himself, Nakul comes to us with an expanse of domain knowledge and experience. We look forward to Nakul playing a crucial role in paving our entry into new markets as we continue to implant our leadership in the out-of- home media segment.” |
Prior to vJive Networks, Patel was director – marketing and business development at Multi Pack Systems Pvt. Ltd where he developed and managed execution of marketing initiatives and conceptualized business and product strategies. He was also founder and managing director of Futureach Solutions India. He has also worked with Pfizer Inc. and International Paper Company in the USA. Patel said, “vJive‘s digital media solutions are inimitably designed in keeping with global trends towards technological media advancements. I look forward to leading business development initiatives to significantly increase the company‘s customer footprint over the coming years.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
