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Vivodi Telecomm & BVITV ink VoD movie deal in Greece
MUMBAI: Vivodi Telecommunications and Disney‘s Buena Vista international Television (BVITV) have concluded a multi-year video-on-demand (VoD) movie rental agreement in Greece, marking the first Disney VoD agreement in Greece. According to an official release, the pact provides Vivodi with the Greek VOD rights to a slate of Disney films distributed to the international television marketplace by BVITV, such as the global blockbuster Pirates of the Caribbean: Dead Man‘s Chest, the Jerry Bruckheimer produced action-thriller Déj? Vu and The Guardian starring Kevin Costner and Ashton Kutcher. The titles licensed by Vivodi under terms of the agreement will premiere in early spring 2007 on Vivodi‘s new VoD service, via cableTV. |
The agreement was announced by BVITV EMEA executive vice president and managing director and Canada Tom Toumazis and Vivodi Telecommunications Chairman and CEO Sofia Kounenaki-Efraimoglou. |
| “Vivodi is a leading telecommunications company with a uniquely broad spectrum of innovative services, for the benefit of our customers. Our vision determines both our strategy and decision making. Today, the Vivodi brand is a byword for the integrated broadband approach in Greece, providing the widest selection of VOD content. We are thrilled and honored by our cooperation with The Walt Disney Company, a development offering, at the same time, a solid competitive advantage to ‘cableTV‘,” says Kounenaki-Efraimoglou. “We are pleased to be working with Vivodi to offer Greek consumers a broad range of hit Disney movies, to appeal to all members of the family. This agreement demonstrates our commitment to working with international partners to bring our content to viewers in a flexible and secure way,” says Toumazis. |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
