Applications
Visiware releases IPTV game channel
MUMBAI: Visiware has announced the release of its IPTV game channel, a turnkey solution with portals, back office and the Playin’TV catalog of casual games, available on Flash and HTML. |
This channel is fully compatible with Playin’TV triple play game offering, allowing players to continue to play and compete on TV, mobile and Internet. More than 25 games are already available, all of them specially made for the big screen experience and remote navigation. Visiware has already provided IPTV networks such as UCC in Kuwait and T-Online in Germany, asserts an official release. Visiware chairman Laurant Weill said, “This is a great opportunity for networks to generate new revenues and for Visiware to reach new markets. We will not only provide technology and content but also a 10 years expertise in successfully marketing iTV games.” |
“Agreements with major IPTV partners raises the bar for compelling IPTV games which are missing from most current IPTV offers usually ported from the net, but on the web this is a very different experience and human interface. We are looking forward to deploying on many more markets within the next months,” he added. The triple play offer includes specific advantages: cross-platform contests and leaderboards, ranking and offering a game to a friend, adds the release |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
