Applications
Visiware makes interactive TV game from ‘Fast and The Furious’ film
MUMBAI: Further to the license agreement between Visiware and Universal Studios Consumer Products Group to bring Universal Pictures properties to interactive TV gaming, Visiware has driven its latest game, The Fast and the Furious to the starting line.
Inspired by the action film The Fast and the Furious: Tokyo Drift, this sporting arcade game challenges players to experience the atmosphere of the underground Tokyo drift. For the uninitiated, this is a form of racing that replaces simple drag racing with a rubber-burning, automotive art form that consists of an exhilarating balance of speeding and gliding through a course of hairpin turns and switchbacks racing world. Viewers can do this all on their television screens.
The game features three different modes in which the goal is to become the new Drift King. In Drift King mode, players race head-to-head against one to three opponents. In Pursuit mode, players must prevent their opponents from catching their car, while in Time Attack mode, players strive to set the fastest lap time. Authentic sound effects and images from the film are featured in the game.
Visiware chairman Laurant Weill says, “We are happy to be partners with a group that has really made efforts to understand the interactive TV gaming market. It is a pleasure to work with Universal‘s creative and professional team, especially on such an exciting project as The Fast and the Furious. We believe this is the best racing game available to date on interactive TV.”
Universal Studios Consumer Products Group VP interactive Bill Kispert says, “The new film is an adrenaline ride, and Visiware embraced the challenge of creating an innovative racing game for iTV.
“Whether racing against the clock, or fender to fender with an opponent, it‘s fantastic that players can become armchair racers — and experience The Fast and the Furious brand — all with a click of their TV remote controls.”
NBC Universal director of interactive TV, Jon Dakss says, “Visiware continues to push the boundaries of gameplay on the iTV platform. This game has wonderful balance and will appeal to racing fans and casual gamers alike.”
The Fast and the Furious is the third game released by Visiware in collaboration with Universal. The first two games developed under the partnership were based on the blockbuster King Kong — included a quiz game and an arcade game
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
