Applications
Videocon d2h targets 1 million subs by June-end
MUMBAI: Videocon d2h, the direct-to-home (DTH) service provider, is targeting a subscriber base of one million by the end of this month.
Launched in December 2009, Videocon d2h currently claims a base of 850,000 subscribers.
“We have over 850,000 subscribers and will be reaching one million by June end,” Bharat Business Channel Ltd (Videocon d2h) CEO Anil Khera tells Indiantelevision.com.
The DTH player, which is offering a choice of satellite TV, DVD or a Satellite Box (STB), is seeing growth across the country but faces problems in two southern markets. “Barring Tamil Nadu and Kerala, we are getting good response from the consumers across India. These two states are heavily dominated by Sun,” Khera adds.
To woo more subscribers with extra services, Videocon d2h is also launching Active Music Space, a music offering with two video and 20 audio channels, from 5 June.
The company claims that it is the only service provider to introduce exclusive music channels by launching ‘Active Music Space‘ and these features are not available with any other DTH operator.
Says Khera, “These are free on an experimental basis for some time. Later it will be added to our value added services (Vas) bouquet.”
The 20 audio channels are categorised under – Latest Hits, Romantic Hits, DJ mix, Dance Hits, Sentimental Hits, Tanhaee, Zabardast Hits, Love is Hit, Gurbani, Punjabi Devotional, Punjabi Pop, Punjabi Lounge, Bhojpuri, Hamaar Geet, Meditation, Vandana, Spiritual Lounge, Bhakti, Islamic Devotional and Urdu Devotional.
The two video channels will have Latest Hindi Hits and Romantic hits.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
