Applications
Videocon d2h launches DTH service in Delhi with satellite LCD
NEW DELHI: Videocon d2h, the Direct-to-Home arm of Videocon Group, today announced the phased launch of its DTH with the world’s first Satellite LCD, Satellite TV, Satellite DVD as well as the Satellite Box (STB).
Indiantelevision.com was the first to report that it would launch from Punjab and progressivly move to other parts of the country.
The latest entrant in the ever growing DTH segment, Videocon d2h has made the entry as the world’s first company offering a range of satellite products.
The satellite LCD offered by Videocon d2h is enabled with DTH in the latest MPEG – 4 DVB S2 technology and is available in the market at a price range starting from Rs 12,990. This includes a six-month free Diamond Pack subscription.
These Satellite LCDs come with unique features such as a single remote for LCD and DTH, 12 PIP mosaic, Two tickers on one channel, Movie on Demand, Active Services, 2,00,000 : 1 Mega Contrast Ratio, Anti Glare Technology, DCI – Dynamic Contrast Improvement, Invisible Speakers and 178 degrees Viewing Angle.
There are various models available in sizes 22”, 26” and 32 inches respectively along with free monthly subscription packs. The LCDs are manufactured indigenously in their group factories.
Videocon d2h has partnered with Irdeto as it offers pay-TV operators a versatile, modular and scalable Conditional Access system (CAS) that protects content conveyed over cable, satellite, terrestrial, IP, mobile and hybrid networks. Similarly they are also associated with Tech Mahindra as their IT partners and IBM to provide a world-class technology infrastructure.
Speaking on the occasion, Bharat Business Channel Ltd. (BBCL) CEO Anil Khera said, “We are glad to introduce our satellite range of products and services in Delhi. We are the latest entrant in the DTH category in India, but surely not the same as others. We are creating a new category of Satellite Products. Our exclusive line of Satellite range of products is sure to catch the eye of today’s consumer, who is looking for technological innovations. At Videocon d2h, we promise to deliver the latest providing value for money to our consumers.”
He said Delhi was an important market and currently Vodeocon d2h had a presence in more than 750 dealer counters. The company offers two packages; first one with 170 channels in their Diamond Pack priced at Rs. 275 a month and second
with 130 channels in their Gold Pack priced at Rs 150 per month.
Khera added, “DTH has revolutionized the TV viewing experience in India by spearheading the introduction of innovative services. We at Videocon d2h are just making sure that the experience is enhanced and more convenient by integrating both the technologies in one.”
The key differentiator being the customer service, the company has set up customer call centres in Pune, Dehradun and Bangalore with toll free contact numbers, manned by multi-lingual customer service associates equipped to resolve all queries in ten languages.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
