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Videocon d2h issues notice to drop Animax
MUMBAI: Videocon d2h has issued a notice to Animax to drop the channel from its offerings from 12 June.
The DTH platform provider has added Sony Six, the new sports entertainment channel from the Multi Screen Media stable. Both Animax and Sony Six are distributed by MSM Discovery.
“Animax will not be available on Videocon d2h platform with effect from 12 June,” the notice stated.
Meanwhile, Videocon d2h has added six HD channels from diverse genres to its offering. It now offers 19 HD channels.
The service provider will offer History TV HD, M Tunes HD, CNBC Prime HD, UTV Stars HD, Active 3D and Sony HD starting 27 May. It offers a total of 368 channels and services.
The HD channels which Videocon d2h offers have 1080i resolution, 5X Digital Picture Quality, HDD Sound with 16:9 wide aspect ratio and other features. Videocon d2h broadcasts these channels using the MPEG -4 DVBS-2 compression technology.
Videocon d2h CEO Anil Khera said, “Videocon d2h believes in offering their customers the most premium content and by now offering highest number of 19 Asli HD channels, we have fulfilled our promise of surpassing expectations.”
As part of its marketing efforts to gain mileage, Videocon d2h has partnered Kings XI Punjab as title partner for this season’s IPL and is showing DLF IPL in high definition on Max HD for its viewers.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
