Applications
Video sharing site aapkavideo announces mobile offering
MUMBAI: Indian free video sharing site Aapkavideo.com AapKaVideo has announced that it now offers its Lite offering catering to the mobile savvy genre. AapKaVideo Lite is a concept where AapKaVideo users can shoot videos and upload them directly onto AapKaVideo website. |
AapKaVideo project manager Kokila says, “We felt that the youngsters were essentially sharing only photos via many mobile features and wanted to bridge a gap wherein they can easily upload their videos directly onto the AapKaVideo website for free . Users can also freely browse for videos from www.aapkavideo.com and view those videos on their video compatible mobiles – www.aapkavideo.com/m/”. AapKaVideo is looking to simplify this approach of uploading/sharing and browsing/viewing videos with such ease that the concept is expected to gain traction very quickly. |
Aapkavideo says that it is witnessing increased interest from advertisers. It says that it is open to partnering with potential companies/Television channels wherein they can upload serials (both old and new) onto the platform. Then viewers from across the world would benefit from a near real time access to their favorite programmes so they never lose a continuing episode again!” The site is planning to also come out with a contest shortly that would allow the mobile savvy genre to post their videos shot on their mobiles and uploaded to AapKaVideo using AapKaVideo Lite. The winners of the best videos can take home Apple iPods. AapKaVideo is also interested in a revenue sharing tie-up with film producers and television channels in hosting copyrighted content. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
