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Vibble TV ties up with Shemaroo for OTT distribution
MUMBAI: Vibble TV, a leading provider of South Asian IPTV programming and a service of Internet Broadcasting Corp, has teamed up with Shemaroo Entertainment for Over The Top (OTT) distribution.
Shemaroo Entertainment offers a large portfolio of products on the IPTV platform and will offer Vibble TV‘s audience a variety of evergreen and latest Hindi, Tamil, Telugu, Gujarati, Marathi and Punjabi movies.
Shemaroo Entertainment director Jai Maroo said, “We are glad to be associated with a leading OTT service like Vibble TV which is targeted at South Asians worldwide. Our aim is to offer our audience easy and legal access to high quality South Asian Content on every possible platform where a consumer may want to consume entertainment. This tie up is a step towards the direction and will help us to reach a much wider range of audience on these new modes of consumption.”
Internet Broadcasting Corp CEO Suresh Kadagala added, “We are excited to be partnering with Shemaroo Entertainment. Not only do they have the quality and quantity of South Asian content across multiple languages, but also the understanding of this new way that people are consuming content. Combined with the excellent platform we have built to deliver this service, we will ensure Vibble TV will be a great service and a great viewing experience for South Asians all over the world.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
