Applications
Verizon, Intel bring online PC gaming to TVs
MUMBAI: US wireless service provider Verizon and chip major Intel have collaborated to enable consumers to play popular PC games on their television sets through IntelViiv technology-based PCs. This makes the games more enjoyable and accessible than ever before. |
The companies will also market a version of PlayLinc, a new game messenger that provides a faster and more entertaining way to enjoy multiplayer games online. PlayLinc, which is free, provides a variety of features, including free private servers, VoIP integration and the ability for players to track when their friends are online and ready to join a game. Verizon director of new product development Colson Hillier says, “We’re creating a graphics-rich, ’big-screen’ game-playing experience for the entire family. The games that families now enjoy on their PCs will become larger than life, more fun to play and accessible in virtually every room of the house, through linkages between a family’s PC and their TV. This is an extension of Verizon’s commitment to provide customers with the content and service they want, whenever they want it, and however they want to receive it.” |
TThe Verizon Games on Demand service enables users to play popular PC games on their TVs through Intel Viiv technology-based PCs running Microsoft Windows XP* Media Center Edition 2005 (MCE). Using a wireless game controller and MCE remote control, consumers can play a broad array of games from the comfort of their favorite couch or easy chair, also referred to as the “10-foot view” of the television set. Consumers can access the service through the Media Center Edition menu system by selecting the service using their remote control. Verizon Games on Demand combines the power and flexibility of the Intel Viiv technology platform, featuring the Intel® Core™ 2 Duo processor, with the speed and reliability of Verizon’s broadband networks and the innovation of its growing online gaming services. Intel’s digital home group VP Kevin Corbett, said”Intel Core 2 Duo processors deliver exceptional PC gaming performance and are the foundation for Intel Viiv technology, which is helping to ignite new digital entertainment experiences. The combination of Intel Viiv technology and Verizon Games on Demand provides consumers with a wide selection of popular gaming experiences for both the PC and the TV, which adds a whole new dimension to online gaming.” Intel Viiv technology helps connect the PC to the TV and enables consumers to simplify, share and control their games, music and movies with the energy-efficient performance delivered by the Intel Core 2 Duo processor?. The technology is widely supported by a number of PC and consumer electronics manufacturers, as well as content and service providers such as Verizon. Verizon Games on Demand features click-and-play access to PC games that appeal to many different gamers, including adults and children. The service was named a Popular Mechanics Editor’s Choice at the 2006 International Consumer Electronics Show. The service will feature: * 3-D navigation and launch via the MCE remote control * Schedule game downloading and prioritize or change the schedule for future game play * Click-and-play experience with no game installation process * Wireless gamepad controls that create a console-like playing experience * Ability to choose games based on rating, genre or other criteria * Automatic system check to ensure the PC has the necessary drivers and available memory, among other things, to run each game, along with automatic system updates * Accelerated game downloads to begin playing even before the download is completed * Graphics that Intel says makes casual game playing as exciting as sophisticated console gaming. |
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
