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UTV’s Hindi movie channel launches on Freesat in the UK
MUMBAI: UMP Movies, the UK name of UTV Movies, will now be available on Freesat, a free-to-air digital satellite television in UK.
Freesat‘s first dedicated Bollywood movie channel will be available on Freesat Channel 308.
UTV CEO – Broadcasting MK Anand said, “Post our successful entry in the UK we are pleased to join hands with Freesat to further strengthen our endeavour to reach out to the Bollywood passionate South Asian Diaspora in this market. With our launch on this platform, we now expand our presence by reaching out to over two million Freesat customers, thereby bringing us an unparallel reach in the region among Hindi movie channels.”
UMP Movies will carry English subtitles. With a library of over 400 titles, the channel has movies such as No One Killed Jessica, Tees Maar Khan,Tere Bin Laden and Rajneeti.
The channel had to adopt a new name as UTV is an existing media brand in the UK. Northern Irish broadcaster UTV Media runs operations in the Europe.
UMP Movies launched on Sky in the UK and Ireland on 12 December 2011, joining a list of Hindi movie channels like Zee Cinema, Set Max, B4U Movies and Star Gold.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
