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UTV True Games partners Gamigo, takes ‘Mytheon’ to Europe
MUMBAI: UTV True Games, the international publisher of multi-player online games, has signed a partnership with Gamigo a free-to-play European MMO publisher, to bring Mytheon, an online multiplayer action RPG with strategic gameplay.
Gamigo will exclusively publish, distribute and operate UTV True Games‘ Mytheon, across European territories.
“With Gamigo holding such a strong position in the European MMO marketplace, we know this is the perfect publisher to bring Mytheon to a whole new realm of players,” said UTV True Games founder and chairman Jeff Lujan. “We are excited about our new relationship, and we hope gamers in Europe will welcome the title that has been highly anticipated in the US for months.”
Mytheon is an online, multiplayer Action/RPG with strategic game play where players experience classic mythology come to life and challenge legendary gods to define their own fate. Players, or “Stonecasters,” are powerful humans imbued with the ability to cast spells, summon minions, and erect structures that aid them in battle. An assortment of classes is available that approach combat differently and offer a range of unique, cinematic abilities.
“Mytheon is a unique gameplay experience that is set to deliver one of the most compelling online entertainment experiences,” said Gamigo board member Patrick Streppel. “Now with this new partnership in place, we know we will be able to make Mytheon an international success.”
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
