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UTV New Media launches voice blogging for Raajneeti
MUMBAI: UTV New Media, the digital arm of UTV Software Communications Ltd, has launched a voice blogging service for its film Raajneeti.
Getting the entire cast and crew to interact with their fans, this service will have movie stars upload personalised voice blogs about the film tits-bits and gossip from the sets and from their city visits and more.
Exploring new frontiers of promotion in the mobile space, this initiative will have director Prakash Jha along with the cast, personally blogging on the film through the IVR platform.
By dialing *5140* on Airtel mobiles, this service will allow fans to connect with their favourite stars of Raajneeti. The cast of the film will share lesser known facts, behind the scenes drama, interesting gossip and their on-location experiences all available at the push of a button.
Starting 10 May, these celebrities will also record live blogs from the Raajneeti rally which is being held across seven cities.
UTV New Media has also deviced a exciting contest, across all mobile operators on voice for which fans can dial 53035 and register a vote for their own city. The city with the highest number of votes will witness a visit by the whole lot of star cast of Raajneeti, with one lucky winner getting an opportunity to meet and greet the stars. This service is available across operators.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
