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UTV Movies to launch in UK on Sky
MUMBAI: UTV Movies, the flagship Hindi movie channel of UTV Group, will now be available on Sky platform in the UK, starting 12 December.
The channel will be available on Sky channel 797 will English subtitles.
The deal between UTV and Sky was consummated by TVMedia3. Ad sales of the channel in the UK will be handled by Sky Media.
Sky Media operations director Richard Hawking said, “It‘s a fantastic opportunity for us to add UTV Movies India to our portfolio of channels; it adds a new dimension to our offering for advertisers and great content for a growing and important audience.”
Commenting on the expansion in UK, UTV CEO – Broadcasting MK Anand said, “With the launch of UTV Movies India in the UK we further expand our international footprint. The UK is a vital market for us as it has a large South Asian diaspora who are avid Bollywood movie lovers. We are proud to be associated with the UK‘s largest media sales house – Sky Media, which comes with extensive media prowess in the region. We look forward to a successful entry into the region.”
The channel comes with the tagline of ‘Jeeyo Bollywood‘ – living the Bollywood dream. It boasts of a library of over 400 titles including recent blockbusters like Guzaarish, No One Killed Jessica, Tees Maar Khan, Tere Bin Laden and Kartik Calling Kartik.
TVMedia3.com CEO Kamlesh Patel said, “UK television viewers will be able to enjoy a rich and vibrant Bollywood movie experience that will appeal to mainstream television audiences. Bollywood movies are massively popular in the UK and with UTV Movies India we hope to increase its gaining popularity. It has been a real pleasure working with the teams at Sky Media and UTV Movies India.”
Along with the United Kingdom, UTV Movies International is now also available in Canada on Rogers (Digital Cable TV) on channel no 697. With this development, UTV Movies‘ international footprint now encompasses the United States, Australia, New Zealand, Malaysia, Sri Lanka, Nepal, the United Arab Emirates, East Africa, the United Kingdom and Canada.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
