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UTV Indiagames, SRK launch social game based on Ra.One
MUMBAI: Bollywood star Shah Rukh Khan is leaving no stone unturned to promote his upcoming superhero film Ra.One.
To add to the long list of pre-release associations and to reach out to the young and youth audiences, SRK has now launched the social game based on the movie, in association with UTV Indiagames. UTV Indiagames CEO Vishal Gondal said, �The amazing statistic is that 50 per cent of all users on social networking platforms play games.
So when we associated with Red Chillies to create a game around Ra.One, we decided to make a social game out of the character! The game has the potential to have a global appeal and we hope the sheer power and reach of social gaming will enable us to build a massive gaming franchise appeal, appealing to everyone across the country as well as increase the base of gamers in India.”
UTV Indiagames is the exclusive partner of SRK’s company Red Chillies Entertainment, to develop and publish the cross-platform social game on mobile, online and TV.
With an aim to build on the franchise, the game will be episodic in nature, introducing new levels and a story that will keep progressing with the game.
Also, the game will be micro transaction enabled so that users can customise their own game experience.Reaching out to a wider section of casual gamers, the game is designed to simply �pick up and play’ with a theme that is attractive to global audiences.
Khan said, â€?With the many strategic firsts that Ra.One is bringing to the country, the first ever superhero social game on the most powerful medium today takes it to a whole new level. The game has been specially conceptualised to ensure that it reaches out to all the audiences that are eagerly awaiting to catch a glimpse of the superhero G.One. This is the perfect opportunity for gamers to get introduced and engage with G.One, understand his fantastic abilities and immerse themselves in the game and become superheroes!”
The game will be launched across all the popular social networks like Facebook along with gaming platforms like Nokia Ovi, Android and Apple. UTV Indiagames will also be launching a special version of the game for DTH subscribers.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
