Applications
UTV Indiagames crosses 50 mn downloads on the Nokia Store
MUMBAI: UTV Indiagames has crossed 50 million download mark on the Nokia Store with the total downloads reaching 57 million.
UTV Indiagames CEO Vishal Gondal said, “It is exciting as well as proud moment for the team. Mobile app stores like the Nokia Store have opened up avenues in the gaming world to exhibit and sell titles. Ra.One Genesis has done exceedingly well with over three million downloads. UTV Indiagames and Nokia have shared a strong partnership and we hope to successfully take gaming to the next level in India.”
Nokia head services marketing Jasmeet Gandhi said, “The success of UTV Indiagames crossing 50 million downloads on Nokia Store is a reflection of India‘s inevitable progress to becoming an App Superpower. The 50 million download mark on the Nokia Store is a huge achievement for UTV Indiagames and a benchmark”
Ra.One Genesis, the latest entrant on the store, is amongst the fastest downloaded Bollywood games in the country. The Cricket Fever titles including CricketT20 Fever, DLF IPL T20 Fever Official Game, Cricket 2011 have surpassed the nine million downloads mark.
The catalogue offers over 300 games across genres like sports, action, racing, Bollywood and cricket. Cricket, action and racing are the three biggest genres of downloads from the UTV Indiagames catalogue. Key Nokia devices across all titles are N95, N8, 5300, N97 and 6300.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
