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UTV Ignition releases part two of El Shaddai: Ascension of the Metatron
MUMBAI: UTV Ignition, the gaming arm of UTV Software Communications, has released the second part of El Shaddai: Assension of the Metratron. This is a two-part epic role playing game, developed by Sawaki Takeyasu of the Devil May Cry fame, and Masato Kimura who has made games like Okami and Viewtiful Joe.
El Shaddai is an RPG based on stories from the Old Testament‘s apocryphal ‘Book of Enoch.‘ In the game, players take on the role of Enoch and must harness his natural combat skills to master a range of powerful and heavenly weapons under the guidance of the watchful Archangels. Only then will he be able to deliver the souls of the Fallen Angels and spare the world from a great flood ordered by Heaven. The game will be released in Xbox 360 and PS3 formats.
Other major games by UTV Ignition include the critically acclaimed Muramasa: The Demon Blade and Arc Rise Fantasia, which will be shipped in the U.S. this month.
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
