Applications
UTStarcom to use Optibase IPTV solutions
MUMBAI: Advanced digital video solutions provider Optibase Ltd announced that UTStarcom will integrate Optibase‘s IPTV encoding platforms in its end-to-end rolling stream IPTV solution for deployment with Aksh in India. Aksh will utilize Optibase‘s integrated carrier-grade TV streaming platforms in order to provide advanced H.264 high-quality encoding. |
Aksh optifibre managing director Dr.K.S.Choudhari, on commissions of the Optibase H264 platforms commented, “The video quality and customer response time of Optibase is commendable. We see a long term relation with this company.” Optibase executive vice president of sales Udi Shani said, “Our collaboration with UTStarcom and the installation at Aksh is an important strategic step for Optibase. We believe that our expertise in high-quality video streaming over IP networks combined with UTStarcom‘s integration capabilities creates a winning IPTV solution.” Aksh Optifibre Limited (AOL) is involved in exclusively manufacturing optic fibre cables and fibre to home cables. In 2006, Aksh came forward to manage the software, hardware, service set-up and content delivery of the IPTV service launched in Delhi. The company has entered into a seven-year agreement with MTNL to provide IPTV services in Delhi and Mumbai. UTStarcom provides IP-based, end-to-end networking solutions and international service and support. Rolling stream is designed to support new services including broadcast TV, network PVR (n-PVR), video on demand (VoD), and near video on demand (NVoD) over existing network infrastructures. |
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Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
