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US pubcaster PBS inks deal with iTunes
MUMBAI: US pubcaster PBS has launched content on the iTunes Store. Users can purchase and download documentary specials and episodes from PBS primetime and children‘s programming. |
Episodes are priced from $1.99 each and immediately available for shows including Antiques Roadshow; Nova; Now and Arthur. PBS President and CEO Paula Kerger said, “Working with our member stations and producers, PBS is excited to deliver a variety of PBS‘ award-winning primetime and kids‘ television programs through iTunes. ” The remarkable success of PBS podcasts on iTunes over the past year indicates that PBS members and viewers of all ages are enjoying the new, expanded access to the content they want, when and where they choose.” Apple VP iTunes Eddy Cue says, “The success of TV on iTunes continues and we now offer over 220 hit TV shows from more than 40 networks. We are thrilled to partner with PBS to bring such educational and entertaining programming to iTunes Store customers.” Additional content attached to episodes will underscore the unique role consumers can play to ensure the continued creation and multi-platform delivery of PBS content by becoming a member of their local PBS station. The iTunes Store sells over one million videos per week. The iTunes Store began selling TV shows with five shows from ABC/Disney less than a year ago, in October 2005, and rapidly expanded its library to over 220 television shows from over 40 networks today. The iTunes Store now features over 3.5 million songs, 65,000 podcasts, 20,000 audiobooks, over 5,000 music videos, more than 75 feature films and 220 television shows |
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With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
